THE SLACKTYDE STORY
One afternoon, my oldest son Blake came in holding a name-brand shirt. "Mom, where's B?" he asked, using the nickname my late husband gave our daughter Dylan. "She's not here. What's up?" I replied. "Well, my friend gave me this cool [name brand] shirt. It’s one of only ten made, but it has a stain. I was wondering if she could tie-dye it for me?" he explained.
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When 15-year-old Dylan got home, she transformed the shirt. Blake started wearing it, and whenever he got compliments, friends would ask, "Dude, where did you get that [name brand] shirt?" Blake proudly replied, "My little sister did it. It was one of ten, now it’s one of one!" Soon, his friends started bringing their shirts and hoodies for Dylan to tie dye or bleach. She began creating her own tie-dye designs on plain shirts and selling them to local shops in our hometown.
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With this success, we decided our shirts needed a logo. We brainstormed for something that would represent Morro Bay but also represent our story. After countless hours and late nights—thanks to the 2020 quarantine—SLACKTYDE morro Bay, ca was born.
MEET THE FOUNDERS
SLACKTYDE morro bay, CA was founded by mother-daughter duo Dylan and Stephanie Bueno in 2020. Fast forward to 2024, and you can find them enjoying their own SLACKTYDE on the Central Coast of California.
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The name SLACKTYDE is a play on words and a testament to the hardships both Stephanie and Dylan have overcome. In 2010, Stephanie's husband and father to her four children committed suicide. Shortly after, Dylan was diagnosed with Hashimoto’s thyroiditis, causing extreme fatigue and growth issues. In 2015, Stephanie's son was diagnosed with Type 1 Diabetes, and by 2021, Dylan was also diagnosed with Type 1 Diabetes.
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Despite these challenges, Dylan and Stephanie have learned to find joy in the small moments. From test-driving the newest sports cars to kayaking in Morro Bay and enjoying BBQs with friends, they have embraced the SLACKTYDE – those pauses amidst the ebbs and flows of life.
